The problem isn't with paying for things IMO. The problem is with greed. Why allow the consumer to pay once and "own" the product when you can control the consumption completely? Every time they watch it, boom, $$$$. That's what they're going for. Streaming works as much now, only the "cost" is hidden to the consumer....for now. The music industry got a very big lesson in "suing your consumers does not lead to more profits". When the majority of your consumers are "pirating" your product, it's a sign that your distribution model is broken. Had they reacted sooner rather than trying to legislate and litigate a dinosaur of a business model, they might have stemmed the tide of the "free generation". But their arrogance and greed blinded them to the reality that they had to change until it was too late. It's a good thing we're not repeating that same mistake in video. Oh wait....