Okay, so I finally did get a chance to watch Bluray on really high-end equipment a friend of mine owns. Now he is very technically minded, he owns an HD-DVD player, Bluray player, PS3, etc. And he always seems to insist on having the best hardware, upgrading his movie projector, installing a new (widescreen) screen, new more expensive 7.1 speakers, etc. The BD player is Toshiba, anyway while the quality of the movie is certainly very good, the player isn't. He inserted the disc and was met with "Incompatible Region Number". Removed the disc, had a look at it, put it back in, and it began loading. It seemed to take an excessively long time to load the load screen (ie "Loading, Loading, etc etc etc - and then once it's finally "loaded" it's loaded the disc's loading screen!) All in all I was very unimpressed with the length of time one has to wait just for the disc's loading screen to appear! And the fact that it wouldn't even read the disc at all the first time! I'd say all in all from the time of turning the BD player on it took 5 minutes to load to the disc menu (including it not reading the disc)... maybe longer. Brand-new high, best technology? You decide! BTW: The player was brand new, he had only watched one other movie with it prior to that occasion!