I don't think we should get into a discussion over cable efficacy here (we'll just have to disagree:disagree:, and sorry for having brought it up), but I'll just answer this one. It's simply because professional broadcast environments are the most taxing for equipment and cables. Very long runs as usually done there reveal the weaknesses of the cables more readily, and they have actual engineers that get hired and paid for knowing this stuff. No doubt they need the best of the best, but the cables they use (Belden and Canare are mentioned time and again) are far from the price per ft than even Monster, let alone Transparent or Pear.
By the way, I do like some Monster cables, most if not all of them have good build quality. I am not partial to much of the flak they get for being overpriced. Only some of them are too overpriced I think.
We are talking about 2 different markets. I doubt there has ever been a test comparing Belden and Canare and companies like Transparent. No broadcast firm would ever think of spending that kind of money on cables.
In a high-end stereo/home theater setting you can hear improvements. Are they worth the money? Probably not.
I don't care for Monster cable but it's not their fault. It's because they stole the whole show. It's the only name known by 99% of the people, kinda like Bose. People that go to Best buy and get a $30 cable it's not going to sound any better than the ones that came with the equipment. The reason to buy a $30 cable is because it's constructed better and will have fewer problems over the years.