Sony has decided to up its advertisement of blu-ray. today i got a call from a friend that works for blockbuster and he told me that blockbuster is about to get an entertainment system, all paid for by sony, to advertise blu-ray in all blockbusters. he said the blu-ray player is going to be a ps3. the TV is going to be a 40" flat screen. blockbuster doesnt have to pay for any of this. good idea to get ppl a personal first look at blu-ray high def if they havent had a chance to see it before.