I have to agree with how confusing this all is when you read contradictory statements.
That said, I wonder if Blockbuster is getting a financial reward for picking Blu-Ray. Personally, I think big name rental stores should not be making this type of decision. They should support both formats and let the market make its own decision given time. It's still far far too early to do what they are supposedly going to do. To me this isn't about picking the winner or even the better choice. It's a decision that may actually impact who ends up being the winner in the HD vs BD wars. Some will say this is purely a money issue. Yes and no. They will lose money by not stocking HD titles, IMO. They can stock both and make money from both sides of the battle. By only stocking BD they are shooting themselves in the foot. This does a disservice to the consumers at large and, frankly, could completely alienate a large portion of their customer base who only own an HD player be it a standalone Toshiba or XBox HD drive. A very very bad strategy. Someone didn't look at the big picture when deciding on this route, IMO. I hope this comes back to bite Blockbuster in the ass.