http://www.tomshardware.com/de/IBM-DVD-Verleih-Werbung,news-240199.html
translated via web-translater:
IBM has announced a patent for a technology with which DVD films can be interrupted by advertising insertions. What is the horror of every home cinema fan, the film industry sees as a welcome source of income. With " system and method of providing advertisements during DVD playback " the patent application which IBM has submitted to the US patent and brand office is entitled. The technology is interesting, above all, for the DVD rental company and functions about a certificate system: With the insertion of a DVD the data carrier would be checked for suitable certificates stored there. Depending on whether one has got, according to the idea of IBM, the advertising-free noble version or the favorable variation of a lending film home, the film is interrupted by advertisement or not. The advertisements can be contained on the data carrier themselves or become about the web gestreamt. Zweiteres would entail that even in older film classics topical products can be recommended.
It is the argument with possible lower rental company prices also with which one wants to make the thing to the final consumer tasty. Even a commercial model with completely free rental company filming is conceivable - then according to a lot of advertisement one would get to see. With most home cinema fans the plans might provide for shaking of the head. They pay the rental company fees yes to be able to see topical Blockbuster at the familiar home without irritating interruptions. For the film industry plans IBMs have of course her charm: Big Blue speaks in the patent application of "advertising revenues that are not being tapped", so possibilities in advertising revenue which was not exhausted up to now yet.
maybe this could be interesting for any-dvd's next generation
translated via web-translater:
IBM has announced a patent for a technology with which DVD films can be interrupted by advertising insertions. What is the horror of every home cinema fan, the film industry sees as a welcome source of income. With " system and method of providing advertisements during DVD playback " the patent application which IBM has submitted to the US patent and brand office is entitled. The technology is interesting, above all, for the DVD rental company and functions about a certificate system: With the insertion of a DVD the data carrier would be checked for suitable certificates stored there. Depending on whether one has got, according to the idea of IBM, the advertising-free noble version or the favorable variation of a lending film home, the film is interrupted by advertisement or not. The advertisements can be contained on the data carrier themselves or become about the web gestreamt. Zweiteres would entail that even in older film classics topical products can be recommended.
It is the argument with possible lower rental company prices also with which one wants to make the thing to the final consumer tasty. Even a commercial model with completely free rental company filming is conceivable - then according to a lot of advertisement one would get to see. With most home cinema fans the plans might provide for shaking of the head. They pay the rental company fees yes to be able to see topical Blockbuster at the familiar home without irritating interruptions. For the film industry plans IBMs have of course her charm: Big Blue speaks in the patent application of "advertising revenues that are not being tapped", so possibilities in advertising revenue which was not exhausted up to now yet.
maybe this could be interesting for any-dvd's next generation