That's a good question. Believe me when I say that I was absolutely stunned to see this happen. I figured that if anything, Universal would bend and start selling BD discs, not that BD would lose a studio. I would still like to see all studios support both formats and let the market battle this out, but, this is a very unusual move...especially considering the 2:1 ratio of BD sales to HD DVD. This is why I have both formats in my house...I don't want to get caught up in this nonsense at ALL. This is only going to end up pissing consumers off, IMO. One other thing to note in that article is that they claim they'll release HD DVD's day and date with the DVD releases. This is VERY good news. Nonetheless, what a strange announcement.