30.00 was a fair trade I thought personally, I don't own a HD-DVD player or drive yet but didn't really know how long the upgrade offer was to last either so I just went on and upgraded, On my new build which is no major rush will have the hybrid player or one of each if needed So I seen pay now as an investment. As for the upgrade fee well that wasn't much due to the fact the time and resources that went into the new technology.